FIFA utilizes Avalanche's technology to create Avalanche L1, a customizable blockchain previously known as a subnet. The announcement coincides with the recent big Avalanche9000 upgrade of the Avalanche network, which was intended to draw in new developers and motivate them to produce customized L1s.
FIFA Expands Web3 Ambition by Collaborating with Avalanche to Create Its Own Blockchain

BlockchainWeb3
FIFA Expands Web3 Ambition by Collaborating with Avalanche to Create Its Own Blockchain